Stopmotion animation, war, propaganda, and advertising
This is a video of the earliest animations, “Matches an Appeal,” was created by Arthur Melbourne Cooper in 1899. In the video, a match is writing on the blackboard message about sending matches to the soldiers. The film contains an appeal to send money to Bryant and May who would then send matches to the British troops which were fighting in the Boer War in South Africa. It was shown in December 1899 at The Empire Theatre in London.
What caught my attention about this animations is the connection between animation, propaganda, war, and advertising. Although this may have been the case at the time, it is common to find works that allude to the military and war using stop-motion animation. It was also very interesting to see how stop motion animation was used to promote something.
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Oskar Fischinger- abstract animator, filmmaker, and painter -created an amazing cigarette advertisement commissioned by the tobacco company Muratti.
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In the 1940s, as TV became widely available, many advertisements using animation were produced. In 1948, the Lucky Strike commercial was produced by Frank Goldman, who was working under the Jam Handy Organization.
- Lucky Strike Cigarette
- Commercial: Square Dance
Publication date : 1948
created by : Handy Jam Organization
“LS/MFT” = “Lucky Strike Means Fine Tobacco”
The man who was responsible for the vast majority of the studio’s stop motion work was a notable filmmaker named Francis Lyle Goldman, aka Frank Goldman, whose work in the field of stop motion is just as noteworthy.
In addition, Goldman also contributed his talents as a stop motion animator to the Jam Handy Organization and was responsible for several stop motion cartoons (i.e. 1939’s “Round & Round”), stop motion television commercials (i.e. 1949’s Lucky Strike commercials), large scale stop motion sequences for live action films (i.e. 1937’s “Precisely So”), and even brief stop motion sequences that appeared in hundreds of Jam Handy productions. Stop Motion Animation On Parade – with Jam Handy | (cartoonresearch.com)